Double Ginger Sticky Toffee Pudding

Have you ever DM’d a celebrity on Instagram?

Instagram is a relative place, so by “celebrity” I mean anybody who has MANY more followers than you.

Here are some celebrities on Instagram who have DM’d me back:

  • I would be remiss if I did not start this list off with local legend Joanne Chang. Last Thanksgiving I made her pumpkin pecan pie (highly recommend) and I tagged her in my story. She DM’d ME! Over Thanksgiving weekend! I said, “!!!! Can’t believe you’re replying when Flour has been baking pies for 4858659383 hours straight!” She said, “That sounds about right LOL!” LOL! indeed.

  • I inquired as to where Erin McDowell bought her plates and she told me Anthropologie. I told her I found half of Anthropologie’s home goods to be really kitschy, and the other half stuff I have to have immediately. Was this a backhanded compliment? She wished me a Happy Easter.

  • I told Nancy Birtwhistle that I loved the music she plays in the background of her stories and could she please make a Spotify playlist? She was like, “It’s on Highlights” with a “x” kiss and the dancing emoji lady. This is the Instagram equivalent of “Per my previous email…” Still, so gracious. What an icon.

  • Raneir Pollard is my Instagram celebrity pen pal. I’m just a straight up fan girl and he eats it right up. When quarantine started and he blessed us with the “Rona Don’t Live Here” Instagram Live Workout Series, I Venmo’d him after every session as a token of my appreciation. Now I do it so he will comment on our payment and validate that our bond crosses digital platforms.

I don’t expect replies from Instagram celebrities, I just like to DM them for my own posterity. The digital afterlife is a real thing, and at some point my children will have to be cleaning out the cobwebs of my online accounts and I hope they laugh at all the people with whom I privately and desperately maintained a one-way correspondence.

That will include Claire Saffitz the night I was making this cake. “On the off chance you are checking your DMs on a Friday night...I am making your double ginger sticky toffee pudding but serving it tomorrow. Should I soak the cake, then wrap and store? Or leave the cake be and do all the soaking tomorrow closer to serving time?”

Dear reader, she never replied. On a hope and a prayer, I soaked the cake, then wrapped and stored. It was fantastic. I solved my own problem. This is why we should appreciate the celebrities who don’t reply as much as those who do. The unanswered celebrity DM is a gift of self-reliance. Sometimes you just need a place to wonder out loud, and you will find it in the white space of the screen, nary a “Seen” notification to interrupt your path to self-discovery. (Note: this is only true of celebrities on Instagram. If your crush doesn’t DM you back, you can be mortified). 

That being said - Claire, if you ever do read this please add a note to the recipe that you can soak and wrap the cake if serving the next day.

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Recipe courtesy of Claire Saffitz, Bon Appétit

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